Whether you’re a marketing pro or just starting out, we’re here to pass on some helpful tips to reach some exposure and even some goals. Remember, a brand is not just about a pretty logo, a cool website, or a simple business card, it is about the service and experience you offer your consumers, and where it is, really matters. As a marketing agency we can tell you there are endless opportunities to market your product/service and brand your business on the way but today, we’re going to offer you some free tips to take advantage of and get started.
Start with the simplest of all; create a Google My Business Page
Most of your traffic if not all will flow through Google and having a steady presence is vital to look serious and mean business
Post and engage on social media
Almost 80% of adults use social media today, where more than half happen to be women, and the biggest age group using a social media outlet today happen to be between 18-29, plus in a world where Facebook, Snapchat, and Instagram are the top three most used social media platforms. This means, that a big group of people not quite this huge percentage, but a good amount could be potentially engaging with your brand and learning all about your product and services. So, it’s vital to have your business engaged with a social media presence, post relevant content, and talk about what you do. The chances of getting organic traffic and possible conversions are extremely high through social media channels.
Use hashtags and tag people
Posting content and engaging with the audience is not the only thing you need to focus on, you also need to use trending hashtags and tag relevant influential people that could boost your brand and products. Now, posting trending hashtags, that’s just something you’re going to have to follow among other influencers specifically to your industry and take it from there. As far as tagging people go, even if they are not influencers, you can tag people that have engaged with your brand, perhaps even acquired the product you sell, and tagging them will get you to share now your brand with their network; think about it as a word of mouth marketing tactic.
Develop an email marketing plan
Emails have become the number one method of communication among businesses and taking advantage of this new way of communication is a must. Did you know sending something simple as a welcome email has a 21% open rate and when you offer personalization to this very same email, it increases the open rate by 50%. Now, what you communicate, is really a world of opportunities to upsell, convert, or even just say hello and keep customers engaged.
Create useful data infographics
If your customers are visual learners like me then offering an infographic relevant to your business and its services is quite helpful, giving them the 411 as an overview with some interesting data and graphics, trust me, it will give your consumers and potential ones something to look at and become ongoing engagers with your brand.
Publish great content about your industry
In 2021, content is king and talking to the digital world through blogging and helpful articles and/or newsletters will boost your business brand and website traffic if set up correctly.
Other great tools you can use are posting helpful tip videos and even hosting contests and giveaways on social media.
To learn more about other free tips, feel free to reach out to firstname.lastname@example.org or follow us on Facebook or Instagram: @AhavaMarketing.