Monthly Archives

May 2021


Advice for the Aspiring Gig Guru

By | Business

Entrepreneurship is a more attainable goal than ever. Today, you can sell your products and services to an unlimited audience and, thanks to technology, have the option to work at home or on the go. Finding a place that is good for your productivity is as easy as connecting with Business E Suites. Whether you’re looking for privacy, a co-working space so you broaden networking opportunities, or meeting rooms for your entire team, they have solutions. Call 281-862-3150 to learn more.


First, take a look at the “sharing economy” and a few tips on how to grow your budding business — as well as three mistakes that can squash your success.


The world is your marketplace but not everyone is your customer


Even though you have access to a bottomless people pool, your actual customer base will be small by comparison. But, even a small group of buyers can render a lucrative career if you learn how to define your target market appropriately. You must choose a specific demographic considering factors such as age, income and occupation. For instance, if you specialize in designer wedding cakes that cost $500 or more, you will need to target couples with a sizable disposable income.


Grab your first gig and get started


Just like riding a bike, becoming a small business owner requires a first few wobbly attempts at perfection. Before you dive in, it’s a good idea to work a few side gigs to help you weed out any imperfections in your processes. Social media lends itself well to marketing yourself so you can get that first vital project — without dipping far into your budget.


Slow and steady wins the race


In Aesop’s The Tortoise and the Hare, there was an unlikely winner – the tortoise – who beat his adversary not by being the fastest, loudest competitor, but the one with the most drive and determination. The tortoise kept moving at a steady pace and, when the hare was comfortable enough to let his guard down, became victorious. Business is no different. If you want to succeed, you will need to keep your eye on the prize and work toward success. You may be the best at what you do, but if you take on too much or fail to consider the competition, you are doomed to come in last.


Considering the fact that 20 percent of all businesses fail within the first year and more than one-third by the end of year two, the odds may seem stacked against you. But there are a few things you can do to stack the proverbial deck in your favor. Start by avoiding three of the most common mistakes made by new entrepreneurs, especially those who choose to work from home as an independent contractor or small business owner.


  1. Money mismanagement. Cash flow problems account for 82 percent of small business failures, according to Preferred CFO. These financial issues all come down to mismanaged funds. Avoid the temptation to use your newfound financial freedom to invest in yourself. Instead, funnel money into your entrepreneurial endeavor and learn how to price your product or service competitively. Do this for at least one year. Also ensure that you handle concerns like payroll properly; it’s all too easy to miss tax deadlines or not have the right amounts set aside to pay Uncle Sam. Fortunately, you can use a payroll app like Quickbooks to simplify concerns like withholding, direct deposit and tax deadlines. Assemble the right tools for keeping your books on track right from the start.


  1. Poor working conditions. Your home office can be an asset or liability. On one hand, you have the freedom to work your own hours; on the other, you may have problems separating your working life from your personal life. Make sure you have the right equipment and set specific office hours for yourself. If you’ve never worked independently, you’ll also need to learn how to navigate distractions such as the refrigerator, social media and the laundry. Scott & Sons notes that something as simple as cleaning off your desk can go a long way toward boosting your productivity.


  1. Hiring the wrong help. If you haven’t already and your business is growing, you will, eventually, need to take on employees. This is not a decision to be entered into lightly. While you might want to give your friends and family jobs, they may not be the right people for your business. Your employees are the face of your company whether you plan to stay local or go global. Choose them with care and based on experience, personality, and dedication to you and your business.


No one can guarantee your entrepreneurial achievements. But, if you focus on steady growth, financial responsibility and give yourself the tools you need to succeed, you’ll have a better chance at standing out from the crowd and becoming a samurai of the sharing economy.


Image via Pixabay

Google My Business

How Google My Business Can Unlock Your Business’ Potential

By | Business, Industry

Business is becoming increasingly digital across the board. One of the most powerful tools that you have as a small business owner is Google My Business. Once you secure a space to list your business and get verified through Google, it unlocks a massive amount of potential for your business to grow.

Everyone does their shopping online now. Even if a customer goes to the store to purchase something, chances are that they researched online beforehand and are going in knowing exactly what they want. You must make sure you are showing up in Google searches and that customers can easily find your products and pricing online.

At this point, if you are not listed on Google, then you are behind the curve. If you are not listed online with Google My Business and other similar tools, then your competitors are going to easily be able to drown you out and push you out of the market. Build and retain your market share in your industry with Google My Business.

So, you just got a brand-new website and it looks and feels great; Well, if you want to drive any kind of meaningful traffic to that website then you are going to need to have Google My Business. If you are not showing up in search results, then you are not going to generate anywhere close to the kind of website traffic that you need. Do not let all the time and money that you spent building a website go to waste, make sure you are directing as many views and clicks as possible to your site by using Google My Business.

Whenever a customer has a great experience with your business, you need to capture that and broadcast it online to build your reputation. Google My Business provides an easy way for customers to leave reviews and helps convey the strength of your customer service to others when they search online. This is not a new concept, but it has become increasingly important over the past years. Consumers will base their entire decisions on what they read in the reviews, so being able to collect and control them with Google My Business is an invaluable tool for any small business.

Come by Business E Suites to find out how you can get listed and verified on Google My Business. We provide consultation to all our members on how to best utilize your listings to drive revenue and growth

Virtual Phone Number

The Benefits of a Virtual Phone Number

By | Other

Most entrepreneurs these days do not have time to sit at a desk and wait around to take calls all day. So, while a desk phone might be convenient, it is not a practical solution for the modern businessperson. A Virtual Phone Number helps solve this issue.

                A Virtual Number lets you send and receive calls via an app on your smartphone. You might think you do not need a second phone number going to your mobile phone, but here is some reasons why you should consider it:

  • Professionalism: Every legitimate business needs to have its own phone number. Having a line with your company’s name in the Caller ID will give you a more professional look and show people that you are serious about your work.
  • Privacy: A second virtual number helps you avoid having to give out your personal number to business contacts or potential customers.
  • Tracking: Having a specific number for sales calls will allow you to track where your leads are coming in from. You can even get multiple lines and assign them each to different listings or lead sources to easily identify how the customer found you.

These are just a few examples of ways that a Virtual Phone Number can help you out. For a small amount each month, you can enjoy the many benefits and take your business to the next level. Check out services like this and much more at Business E Suites!

Laura Fisher CFO

Member Spotlight: Meet Laura Fisher

By | Business, Industry

When you meet Laura for the first time, you instantly feel welcome and notice her confidence. Motivated to provide an excellent workspace for everyone, she approaches her job with Hospitality in mind. She even brings homemade Banana Nut Bread to share… get a slice quick, it goes fast!

Business E Suites officially opened its doors in August 2020, during the pandemic. The building was under construction for about 24 months and during this time she worked diligently to create the atmosphere and community culture we are experiencing today.

New to the CoWorking and Office Space market, she took it upon herself to get well education by several trade associations and tours of other facilities across Houston and some out of state. What Laura said she learned was, “Our customers don’t need all the fancy lobbies, or furniture – all they want a nice place to work, friendly people, and plenty of coffee.” She also picked the Aviation theme for her husband Dave and quickly realized it was a brilliant idea, since it gave the space a luxury theme, without being fancy.

She and Dave have been married 21 years and have 4 grown children, two sons who work here – Colin & Scott. They live in Katy and have 2 dogs, Radar, and Roxie.

She grew up here in Houston, moved to Daytona Beach during High School, completed college at Belmont University in Nashville, TN, and started her career as a Concert Promoter for Texas A&M University.  From there she continued in business and marketing her entire career. (Linked In)

Her strengths are Leadership, Collaboration, and Operations and it’s all done with a high level of Excellence.

When she’s not working, she volunteers at her church. She’s been a member of the Second Baptist West Praise Team as an Alto for over 20 years and teaches adult Bible Study every three weeks.  Additionally, she and her friend Wanda have a comedy act called Second Act Sisters, where they sing to Ladies’ groups, original songs that poke fun at growing old.  It’s quite funny!

If she has any advice for our readers, it would be, “Don’t Settle. Wait for what your want, it will be worth it. I don’t make a final decision until it “lights me up” and excites me. “Good enough” is not acceptable.”