Social proof and reputation matters

Do you ever guess or wonder what your customers are thinking?  I think that is a question we ask ourselves each day with the purpose of increasing our sales and growing our business.  Marketing specialists know that social proof is a new tactic for conveying a message of trust and confidence to the high-maintenance, worry-like customers.

In the last decade, social proof has become a very vital part of any business and this is simply because everyone has the tools to stay in touch, Google something, view a review and so on and this social proof comes along with the reputation that a business builds overtime, because that reputation is no longer a word-of-mouth strategy but it’s a public voice everyone speaks out in an environment, free to express, free to say anything we want.  I also call this Google.   Profit Industry estimated that over 70% of people in the United States look at the reviews prior to making a purchase and that number clearly shows how having a positive social proof online and a great reputation will make a difference for your business.

As we look for strategies to grow our business, we learn that what you have to say does not really matter, it is what others say about you in the public eye.  For example, Search Engine Journal says that nearly 65% of consumers show signs of purchase from a site after analyzing ratings and reviews in search engines.  So overall, social proof and reputation does matter.