Business

Running a successful business truly requires having the right workspace. If you run your business remotely, consider setting up shop at Business E Suites. We offer move-in-ready office space, as well as private and co-working spaces. Check us out today!

Hiring the right people at the perfect time has a significant impact on whether your business can make it in the long haul or not. Still, many business owners don’t have much experience in the process. To be successful in the long term, particularly if your venture is growing, your business will eventually need to find and hire people with various skill sets for various roles, including marketing experts and salespersons.

Business E Suites offers some insights as you consider whether to find help.

Strategies to Find and Hire the Right People

Sales and marketing employees will know your products and services inside out and are vital members of your team, playing a crucial role in securing new business, creating strategies, advertising your venture, and supporting existing client relationships. When you have a salesperson or a marketing professional in your team, you can further grow your business. Here’s how you can find them.

When Do You Need Outside Talent?

When the amount of work you do is overwhelming, it’s time to delegate some of these tasks to an expert. If you’re also planning to open a new shop or office, are developing a broader plan with specific goals, or are turning down clients because of the many projects you’re already working on, consider getting help by hiring an employee.

Create Compelling Job Descriptions

Writing a thorough job description that attracts attention is an essential part of the hiring process. The more compelling a posting’s title is, the more efficient you will be in stirring the interest of the most qualified people. Then, open the description with a captivating summary, keep it concise, and include the salient details of the job, like core responsibilities, soft and hard skills needed, daily activities, and more.

Where to Look

Social media can be a fantastic recruiting tool, allowing you to share job postings within your network and encouraging a two-way conversation. Online job platforms are even better places to look for manpower, as are freelance websites. A recruiting agency can also be a great resource, especially when you’re recruiting for a more specialized industry.

Spot Your Next Hire

There are a few attributes that distinguish great salespeople, including an achievement-focused personality and verbal acuity. A good marketing person is a strategic thinker and a visionary and is business-driven. Scour resumes and cover letters for evidence of these qualities, then look for other attributes that complement your team.

Narrow down your candidate pool by checking their reviews, recommendations, delivery time, and price to ensure they fit your work environment. After you’ve identified the person you want to hire, make an offer, and in it, specify the employment type you’ll provide. For instance, it’s common for remote workers and freelancers to be hired as independent contractors, and that configuration is highly recommended if you consider international remote hires or freelancers.

Survey the Home Team

Hiring and training new staff is quite an undertaking, and it can take some time to get your new hires up to speed. With that in mind, don’t overlook the talents of your existing employees. If you have people on your team who have the interest, ability and drive but lack knowledge and skills, it may be more cost-effective in the long run to help them expand their skill set through a degree or certification program. This can also be a great incentive for current employees, especially if you opt to cover tuition rates. Best of all, if you go with an online university, this gives your employees the chance to study and learn at their own pace, so their work obligations aren’t left faltering.

The Bottom Line

When it comes to finding, courting, and hiring great, skilled, and talented people, you need to be persistent and think outside the box. By using these strategies, you can quickly identify highly qualified and passionate experts ready to join your team.

Photo Credit: Getty 

In 2020, it briefly seemed like the stunning rise of coworking spaces would come to a crashing halt. Now, however, new coworking spaces and other shared office models are cropping up in every m Beyond Coworking: Physical Spaces Designed For Productivity

Before the pandemic, the noisy, close quarters and social energy of coworking spaces was an asset for some; for others, a drawback. 

To justify the overhead of a managed flexible office space, companies must ensure that a new space solves the pain points of WFH. Many coworking spaces, even with reduced capacity, still have the disruptions that professionals are seeking peace from.

For this reason, we may start to see coworking evolve from chatty social hubs to productivity destinations. The layout of this new type of coworking space might include:

• Private offices.

• Sound-masking technology and closed doors.

• Designated collaboration rooms to keep noise levels at a minimum.

The Burden Of Office Management

Throughout the pandemic, remote workers have acted as building managers of their own offices, securing office supplies, IT infrastructure and room bookings all on their own. Doing that takes a lot of time out of their day, and context switching hinders productivity. 

Another key advantage of choosing a coworking space, as opposed to a normal office lease, is that employees no longer have to handle the logistics of office life themselves. Shared office spaces can distinguish their offerings with amenities that teams can’t get at home, including:

• Front-desk service.

• Mail and shipping service.

• Onsite IT support.

• Access to a notary public.

The service component of coworking and other shared office spaces may be especially desirable to small companies that don’t have robust HR departments. This way, coming into the office means having to worry about nothing but the work that matters.

Plus, a dedicated office manager can regulate all of the other components of a work environment that are critical to productivity, like ventilation, lighting and air quality.

Professionals Need More Than A Desk And A Chair

As the commercial real estate industry keeps a close watch on the return-to-office debate, investors should stay tuned to “productivity as a service”: offices that make productivity a primary selling point, not just space or location.

Coworking spaces are likely here to stay, but the ones that will stand the test of time will be those that understand the needs of the modern worker. That is, an office where professionals have all their digital, privacy and logistical needs taken care of, so they can actually focus on their work.

major city. Demand is on the rise again as many professionals itch to get back to the office — just not the office they went to before the start of this pandemic. 

To provide value to professionals who have the flexibility to work from wherever they please, offices must have what most homes lack: quiet, privacy and amenities that support focused work. For many, the shoulder-to-shoulder environment of old coworking spaces won’t cut it anymore.

Here’s a look at what the new “productivity as a service” paradigm means for commercial real estate.

Employees May Be Productive At Home, But Their Work Environments Are Taking A Toll

By many accounts, workers became more productive while working from home. The National Bureau of Economic Research estimates an overall 5% productivity lift in the U.S. economy from remote work, especially among knowledge workers who enjoyed less time in meetings at home and more time on the tasks that matter.

So why return to the office at all? 

One central challenge of working from home is disruption, whether from child care responsibilities or faulty internet connections. Even if professionals are able to get their work done at home, they may not be doing so in an environment that’s consistent and sustainable. Even worse, it may be taking a toll on their long-term health and well-being.

Company decision-makers don’t want to sacrifice the productivity their teams have found at home entirely, but they still want to provide a secure work environment for those employees who don’t have one at home.

It is no longer about where employees are working, but about how they are working

RAMESH NAIR

The future workplace will not be binary. It will be a mixture of several workplace formats, with co-working riding growth in the new normal.

In the pre-pandemic era, if a certain A company was looking for a co-working space, the options were cookie-cutter workstations, with 50-60 sq. ft. of average space per desk. Now, imagine the same company A is exploring a hybrid space across locations. It can utilize the services of a co-working operator to find the perfect space in preferred locations and customize the workplace as per its needs. It is no longer about where employees are working, but about how they are working.

Co-working space grew strongly during 2017-2019 with its stock growing by 2.3 times in 2019 as compared to 2017. The share of co-working space in total leasing volume also rose from 6% in 2017 to 20% in 2019. However, during 2020, this pace of growth experienced a setback. Across the top operators’ portfolios, the median occupancy level was around 65% during 2020. Occupiers closed unprofitable centers and postponed and even cancelled some new leases.

Now, we are entering co-working 3.0. Mandates with occupiers will be the way to go, and speculative buildings are a thing of the past.

Operators will also look at newer business models ranging from management agreements, hybrid models (fixed plus revenue share) to franchise models.

Choice-based models to emerge

Many Fortune 500 companies are betting on expanding through co-working spaces. During H1 2021, IT-BPM drove the bulk of transactions with a 57% share in total leasing in co-working centers.

Why should larger enterprises look at co-working?

1. Greater flexibility in leasing2. Outsourcing of space delivery and management to a third-party

3. Capital-light deal structures

As a hybrid model of working takes shape, occupiers are looking at decentralized teams, work from (near) home, and the hub and spoke model. Co-working spaces will fill this gap and offer convenience to employees while offering a collaborative workspace. It will provide a tech-enabled, customized experiential workplace to enhance productivity and wellness.

Over the next few years, most landlords will have a co-working share in their portfolio. However, they will look to partner with operators with experience in operations and management.

Occupier experience is key

Occupier experience has become of utmost importance in this competitive environment. User experience will determine brand loyalty in this highly competitive segment. The inclusion of digital infrastructure and smart facilities will increase operational efficiency and overall asset value. Moreover, providing facilities related to health and wellness will retain occupier interest.

Operators are also coming up with innovative solutions such as single-day work passes, global location access and virtual offices. Some of the co-working space operators are also partnering with educational institutions and service companies to organize skill development and knowledge sharing programs for their occupiers.

Co-working mushrooming in Tier 2 – 3 cities

Initially, the growth of co-working spaces was limited to the top 6 cities. However, post-pandemic, operators are expanding into tier-II cities. Now we are seeing large enterprises setting up satellite and sales offices in smaller cities. Moreover, hyper-local delivery players are taking up small office spaces in multiple locations as they are expanding in smaller cities. We expect this trend to continue and demand from e-commerce and fintech to rise in the next two years. Many of these existing centres are currently operating at more than 70% occupancy levels.

Overall, the utilization of co-working is imminent for growth and brand differentiation. The latter half of 2021 is already seeing a change in the way co-working companies operate. As our workplaces undergo a change, co-working too will evolve and offer more value to users.

Business is becoming increasingly digital across the board. One of the most powerful tools that you have as a small business owner is Google My Business. Once you secure a space to list your business and get verified through Google, it unlocks a massive amount of potential for your business to grow.

Everyone does their shopping online now. Even if a customer goes to the store to purchase something, chances are that they researched online beforehand and are going in knowing exactly what they want. You must make sure you are showing up in Google searches and that customers can easily find your products and pricing online.

At this point, if you are not listed on Google, then you are behind the curve. If you are not listed online with Google My Business and other similar tools, then your competitors are going to easily be able to drown you out and push you out of the market. Build and retain your market share in your industry with Google My Business.

So, you just got a brand-new website and it looks and feels great; Well, if you want to drive any kind of meaningful traffic to that website then you are going to need to have Google My Business. If you are not showing up in search results, then you are not going to generate anywhere close to the kind of website traffic that you need. Do not let all the time and money that you spent building a website go to waste, make sure you are directing as many views and clicks as possible to your site by using Google My Business.

Whenever a customer has a great experience with your business, you need to capture that and broadcast it online to build your reputation. Google My Business provides an easy way for customers to leave reviews and helps convey the strength of your customer service to others when they search online. This is not a new concept, but it has become increasingly important over the past years. Consumers will base their entire decisions on what they read in the reviews, so being able to collect and control them with Google My Business is an invaluable tool for any small business.

Come by Business E Suites to find out how you can get listed and verified on Google My Business. We provide consultation to all our members on how to best utilize your listings to drive revenue and growth

When you meet Laura for the first time, you instantly feel welcome and notice her confidence. Motivated to provide an excellent workspace for everyone, she approaches her job with Hospitality in mind. She even brings homemade Banana Nut Bread to share… get a slice quick, it goes fast!

Business E Suites officially opened its doors in August 2020, during the pandemic. The building was under construction for about 24 months and during this time she worked diligently to create the atmosphere and community culture we are experiencing today.

New to the CoWorking and Office Space market, she took it upon herself to get well education by several trade associations and tours of other facilities across Houston and some out of state. What Laura said she learned was, “Our customers don’t need all the fancy lobbies, or furniture – all they want a nice place to work, friendly people, and plenty of coffee.” She also picked the Aviation theme for her husband Dave and quickly realized it was a brilliant idea, since it gave the space a luxury theme, without being fancy.

She and Dave have been married 21 years and have 4 grown children, two sons who work here – Colin & Scott. They live in Katy and have 2 dogs, Radar, and Roxie.

She grew up here in Houston, moved to Daytona Beach during High School, completed college at Belmont University in Nashville, TN, and started her career as a Concert Promoter for Texas A&M University.  From there she continued in business and marketing her entire career. (Linked In)

Her strengths are Leadership, Collaboration, and Operations and it’s all done with a high level of Excellence.

When she’s not working, she volunteers at her church. She’s been a member of the Second Baptist West Praise Team as an Alto for over 20 years and teaches adult Bible Study every three weeks.  Additionally, she and her friend Wanda have a comedy act called Second Act Sisters, where they sing to Ladies’ groups, original songs that poke fun at growing old.  It’s quite funny!

If she has any advice for our readers, it would be, “Don’t Settle. Wait for what your want, it will be worth it. I don’t make a final decision until it “lights me up” and excites me. “Good enough” is not acceptable.”