April 2022

It does not matter what phase your company is in; there are some highly inspiring examples to follow that can be emulated.

Just like you, some of these people were also entrepreneurs with a goal in mind, which perhaps seemed far away.

They share their way of thinking with those who want to reach the top.

1. “It takes 20 years to build a reputation and five minutes to lose it.” —Jeff Bezos
   The Amazon CEO was clear about how important it is to build strong relationships with your customers and the environment. From the first phase of business growth, focus on being one of the companies that the world expects. Grow according to your corporate values and don’t deviate from them. Everyone makes mistakes, but how they’re resolved is what will stick in people’s minds.
2. “It’s okay to celebrate success, but it’s more important to heed the lessons of failure.” —Bill Gates
   As you have seen, business growth requires several complex phases that require a lot of nerve, effort, patience, and intelligence to complete. Going up is a great success: celebrate it, but as the tycoon says, don’t just focus on it. Analyze how your journey went, the things you did well, and the things you can improve in the coming stages.
3. “I always did something I wasn’t ready for. I think that’s the way to grow up.” — Marissa Mayer
   Entrepreneur and IT specialist Marissa Mayer, a former Google employee (number 20, to be exact), CEO of Yahoo! and founder of Lumi Labs, invites you to seek growth despite not having safe bets. You can overcome the fear of failure and “not measuring up” only when you still decide to do things.
4. “Constant growth is the best survival mechanism” —Amancio Ortega
   The growth of your company will give you the engine to continue accomplishing more and more achievements. As you grow, your skills and knowledge increase. This is shaping you as a wiser and more expert person in making strategic decisions. This experience will help you grow and face adversity in the environment of your company.

Business growth has many aspects and depends exclusively on the needs of your company, knowing where you want to go and how to go about it. Perhaps your constant goal is customer acquisition; but, as you advance in your stages of business growth, you’ll have more and more needs to solve.

Markets are different and can be uncertain; though, with a business growth plan designed from a clear vision, you’ll be able to diversify your products or services and identify your opportunities and weaknesses to face the obstacles that may appear.

How to be more productive with the 80/20 rule

The 80/20 rule refers to a phenomenon that states that approximately 80% of the results come from 20% of the actions. In other words, a small percentage of causes have a huge effect. This concept is great, because it can help identify which initiatives you need to prioritize to achieve the greatest impact.

Vilfredo Federico Pareto, an Italian economist and philosopher, noted that 80% of the land in Italy was held by only 20% of the people. The same was true for the plants in his garden, since 80% of the fruit was grown by 20% of his plants.

This is a pervasive phenomenon that can be seen in economics, business, time management, and even sports… in just about every walk of life.

This rule can be useful for prioritizing daily tasks.

The purpose is to complete 20% of the daily tasks and achieve 80% of the impact that can be generated on that day. To achieve better results, it’s important to highlight which are the tasks with the greatest impact on the work crew and focus on them.

Also, with the 80/20 rule, you can make better decisions during the troubleshooting process. This is the process:

• Identify equipment problems; that is, those that are to be resolved with this decision-making process.
• Determine the causes of these problems. By questioning the origin of problems, it is easier to find possible solutions.
• Classify problems into related groups. It could turn out that one solution is being used on several of them.
• Assign a value to each problem based on its impact on the business. This can indicate importance.
• Develop a plan to focus on issues that occur in the top 20%. The idea is that a solution can solve several problems. Based on the values assigned to each, it will be calculated which ones are in the top 20%. The 80/20 rule can also help increase metrics in less time by prioritizing initiatives in the right order.
• Clear priorities.
• Greater daily productivity.
• Ability to divide work into groups of simpler tasks.
• More focused strategy.

The goal is to focus effort on a specific aspect of the job for greater impact. 100% effort must be used in that 20% to achieve 80% of the results

Whether you plan to launch your first small business or have been running one for many years, implementing an effective marketing strategy has never been more critical. As the business landscape continues to evolve and marketing trends change, it’s up to you to stay on top of the strategies, channels, and messaging you use. If you want to improve your company’s marketing efforts, this crash course can help you lay a firm foundation!

The Strategies                        

Effectively marketing your business will require you to create and execute various little strategies that makeup one overarching marketing strategy. Much of your plan will factor in the channels and messaging you utilize as a brand, which we will discuss in more detail below.

A good place to start is by defining your goals, even if it means redefining the ones you already have in place. You should also ensure you have a unique selling proposition (USP) and a new method for demonstrating how your product or service stands out from the crowd.

Furthermore, it can help to define your target audience and create a customer profile. Knowing your target market will help you develop a strategy that accommodates your goals. And, of course, you will need to do plenty of market research to get an idea of what your target customers are looking for.

The Channels

There’s no shortage of channels through which to roll out your marketing strategy. To keep up with the business landscape today, you must consider using online and offline marketing channels. Sure, most of your marketing efforts will likely stream through online channels like social media, email marketing, content marketing, PPC, and SEO. These are critical for remaining relevant in today’s world, and you must learn how to implement these practices best in-house.

Be sure to use an image size converter for your various marketing images. You will likely use several versions of the same image throughout your various marketing channels, so having the access to the tools to resize them yourself is a major convenience.

Offline channels refer to more traditional means of promoting your brand, which might include posting ads on billboards and telephone poles around town. Or, it might consist of leaving business cards and brochures on community bulletin boards at restaurants and coffee shops. Moreover, word-of-mouth advertising remains one of the most effective ways to build your brand identity, which requires you to maintain top-notch customer service and quality.

The Messaging

Once you know what channels you want to use as a business, craft your marketing message to represent your brand through your content. Your message essentially refers to the words and content in your marketing materials that persuade people to choose your company.

Your brand must have a specific and unique voice that distinguishes you from your competitors. And your messaging needs to coincide with your selected channels and the needs of your target customers.

To develop the appropriate messaging, you need to understand your audience’s problems and craft concise, catchy content that speaks to solutions for those problems. Try to avoid sounding too “salesy” or using too much industry jargon; all of your content should utilize familiar, casual language while still establishing your expertise in the industry.

Evaluating Your Marketing Success

Finally, you must understand how to assess your marketing success to determine how to adjust your strategy in the future. The best method is to evaluate your marketing outcomes instead of your results.

While results refer to social media statistics, website traffic, lead sources, and similar factors, outcomes are defined by the sales, revenue, customer satisfaction, returns, and customer lifetime value that stem from your marketing efforts. Learn to measure the outcomes, and you will have valuable information for making critical decisions for the future.

Whether you run an audio-video business or any other type of company, marketing is critical to your overall success. Make sure you have a clear understanding of the strategies, channels, and messaging your team should implement, and consider the advice above for planning your company’s marketing efforts. In no time, you will see excellent outcomes from the extra time and energy you put into promoting your brand!

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