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Business Archives - Page 3 of 3 - Business E Suites

January 29, 2020
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Social proof and reputation matters

By | Business
Business

Social Proof and Reputation Matters

Do you ever guess or wonder what your customers are thinking?  I think that is a question we ask ourselves each day with the purpose of increasing our sales and growing our business.  Marketing specialists know that social proof is a new tactic for conveying a message of trust and confidence to the high-maintenance, worry-like customers.

In the last decade, social proof has become a very vital part of any business and this is simply because everyone has the tools to stay in touch, Google something, view a review and so on and this social proof comes along with the reputation that a business builds overtime, because that reputation is no longer a word-of-mouth strategy but it’s a public voice everyone speaks out in an environment, free to express, free to say anything we want.  I also call this Google.   Profit Industry estimated that over 70% of people in the United States look at the reviews prior to making a purchase and that number clearly shows how having a positive social proof online and a great reputation will make a difference for your business.

As we look for strategies to grow our business, we learn that what you have to say does not really matter, it is what others say about you in the public eye.  For example, Search Engine Journal says that nearly 65% of consumers show signs of purchase from a site after analyzing ratings and reviews in search engines.  So overall, social proof and reputation does matter.

January 29, 2020
0

The importance of a professional presence

By | Business

THE IMPORTANCE OF A PROFESSIONAL PRESENCE

Times have changed, we are now part of a society where casual Friday has become casual Monday, Tuesday, Wednesday, Thursday and Friday in a business setting. These new ways have also impacted the way we conduct business day to day and companies from startups to large enterprises often forget the business setting that gives a promising future. We often forget that a professional presence is vital to any company. Having a professional presence with a good business environment can help companies stand out in the crowd.

As companies work on strategies and approaches we often forget the magic four steps to creating an impactful presence in the industry.

1. A Happy Workplace. A happy workplace increases productivity. Everyone has bad days, no question about it. However, dragging the negative responses or attitudes often affects your colleagues, vendors, and customers. The first step to having a professional presence is to stay optimistic.

2. Time is Everything. As the business world modernizes, companies and its employees begin to adopt late everything and being late, communicates that your time is more important than someone else’s. Everyone is busy. Punctuality is vital to a professional presence.

3. Show Clients You Care. Part of having a professional presence comes with building a unique connection with your clients and making them feel valued. Clients enjoys talking about themselves. Listen and show them you care, by going the extra mile and showing them they are valuable parts of your business. And always include a smile in your conversation. Value brings trust and trust brings loyalty.

4. Where you conduct business matters. A professional presence is one that shows confidence and where you conduct business matters. It is vital to have a professional physical presence in the community because that brings trust, confidence and realiability to clients, vendors and it simply boosts growth in your company.