Tips

If you don’t mind sharing a few office amenities with other startups and entrepreneurs, a coworking space could be a solid option for your business.

Article published by Gemma Church (https://articles.bplans.com/5-reasons-a-coworking-space-makes-sense-for-your-startup/)

About half of U.S. startups choose to run their business from home, but your home office may not be a suitable environment if your startup is growing and you want to bring more people on board or meet with clients. It can also be difficult to separate home and work life, which actually increases your risk of burnout.

When I first set up as a freelance writer, my home office worked out pretty well. But, as my business grew, I started to stagnate at home. It was too quiet. I missed real human contact and I needed a space where I could meet my clients that looked a little more professional.

Trouble was, I didn’t have the cash to pay for a dedicated office space—and my local coffee shop was too noisy to take calls and really focus on more complicated pieces of work.

Then, I found a better way: coworking.

A coworking space brings together remote workers, small business owners and staff, and freelancers in a shared work environment. Big names such as Indiegogo, Instagram, Timehop, Uber, and Wanderfly have even used them.

The key benefit to coworking spaces is flexibility. Each coworking space has a different layout, like an open office with lines of desks and breakout areas, or a more enclosed setup (with private offices and meeting rooms).

You can choose to “hot desk,” (use whatever desk is available) or pay a little more for your own desk. You can also reserve meeting rooms or use a coworking space as a virtual office. Whatever the setup, you will be sharing office amenities and communal areas (such as the kitchen) with your fellow coworkers. It’s important to find a coworking space that’s a match for your startup both in terms of your business requirements and ethos.

Coworking spaces are flexible in their pricing structure and commitment level. The majority will let you rent a space on a monthly, weekly, or even daily basis.

You can also seek out a coworking community that’s been carefully cultivated to boost your chances of success. For example, some coworking spaces are run alongside incubators (where you are provided with a variety of resources and services to accelerate your business development)—but you may have to apply to work in such spaces. Other spaces target specific industries, like technology or creative pursuits. However, the majority of coworking spaces will accept anyone and everyone.

Of course, there are plenty of pros and cons for startups using coworking spaces. For example, if your startup needs privacy or you would like to design and change your own office layout at will, a traditional office space may be a better option.

But if you don’t mind sharing a few office amenities with other startups and entrepreneurs, a coworking space could be a solid option for your business.

Here are five key reasons to consider coworking:

1. Improved facilities over your local coffee shop or home office

Let’s face it, a coffee shop or your home office can present some challenges to professionalism—namely noise and non-business interruptions.

Coworking spaces come with everything you need to get your work done. An abundance of power sockets, functional furniture, plenty of desk space, and high-speed Wi-Fi connections come standard in most facilities
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Dossey Richards, CEO at dev-shop Lotus Technologies, runs his business from the NYC-based The Farm Coworking. He said: “The decision to move from my local coffee shop and work inside a coworking space has been a decision that has dramatically changed my life as well as my quality of living. I’d recommend it to all freelancers, employees, and entrepreneurs looking for a new work experience.”

You also have more control over your work environment compared to a coffee shop. You can choose to plug in your laptop and work in a shared environment if you prefer to work surrounded by like-minded souls, or use a private office space if you need some peace and quiet. Many facilities also rent out meeting rooms for when you need to talk to your clients, and some also have additional areas (such as nap pods or breakout areas) to give you access to a wide variety of working spaces.

Plus, free tea, coffee, and snacks are often thrown into the deal at a coworking space, which could be the final nail in the coffin for working at your local coffee shop.

2. Coworking gives you a flexible and cost-effective solution

A traditional office space rental can be the solution your startup needs, but they generally require a long-term financial commitment.

However, coworking frees your startup to be nimble as it grows and changes.

You can use the space as and when you need to on a day-to-day or month-to-month basis. You can rent meeting rooms as and when you need to. You will not be tied into paying rent for months at a time.

Coworking is also generally a cheaper option than an office rental. For example, if you wanted to work in the Manhattan area of New York, you could rent a shared desk for just $25/day or $250/month; or a dedicated desk is $400/month at a coworking space. Office rents come in at least $1,000/month (depending on the size of office and amenities you need) and come with fixed terms of at least six months in the same area.

3. You will network on a whole new level

Coworking spaces are used by a community of freelancers, entrepreneurs, and small businesses, so there are plenty of networking opportunities with people who are also trying to build a business.

Dossey said: “What I love about coworking is the access to all the experiences other companies are having. Being an entrepreneur is a learning curve and the speed of your success is limited to the speed you can learn about starting and running a successful venture. Having access to other people to communicate my day-to-day challenges with has been vital to our growth.”

Coworking spaces often encourage inter-community relationships where chats over the water cooler can quickly turn into work exchanges or budding partnerships. If, for example, you’re a tech startup and need someone to help you write a killer press release, you’ll probably find a writer at a coworking space who’ll fit the bill.

“The Farm [coworking space] has and always will be a life changing-experience for me,” says Dossey. “Being in the space with all the other entrepreneurs has given me a level of exposure and insight that would have normally taken years to develop. Through my conversations with other members about topics like sales strategies and hiring, I have been able to grow my company into a profitable and rapidly-growing venture.”

Some coworking spaces double up as event venues and offer their communities a range of ways to meet fellow coworkers and the wider business community. Whether it’s a few free beers on a Friday, a yoga class, a simple lunch and learn session, a high-profile product launch, or a symposium offering training on a new range of skills for your business, you may get the chance to learn something new and meet new people.

Many spaces also encourage their members to host events to showcase skills and market their business. Such events are often promoted by the space, and in some cases, you’ll have experienced community managers on hand to help you with everything you’ll need to run a successful event.

4. There’s plenty of business-based advice available

A coworking space can present a perfect opportunity to get advice on your startup. First, you have access to a community of coworkers with varied experiences and skills that can help you frame a particularly tricky problem. Second, many spaces are run by a team of enthusiastic managers who can point you in the right direction, offer some advice, or help you think through logistics.

Some coworking spaces are also set up as accelerators and incubators; an incubator specializes in growing new and early-stage business and an accelerator offers rapid-growth tools for more established businesses. Both can be resources for information on how to grow your business, depending on your startup’s development stage and needs—whether it’s applying for funding or finding a mentor.

5. A coworking space will grow as your business grows

Another benefit of the flexibility of a coworking space is that you can scale up as and when you need to.

Whether you suddenly need more facilities to match a peak in demand or to employ more staff to help you during busy times, it’s likely that a coworking space can be more nimble and flexible than a traditional office rental situation.

Plus, your employees will thrive in a coworking environment. Research reveals that coworkers feel they have more control over their work, that their work is more meaningful, and they value the community element of coworking.

Article published by Syed Balkhi at Enterpreneur (https://www.entrepreneur.com/article/340937)

Being a solopreneur can be difficult. It means long hours hustling by yourself with no coworkers to bounce ideas off of or shoot the breeze with. Even if you enjoy spending time alone and find you work best solo, loneliness can still take a toll.

According to the Harvard Business Review, “loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and even greater than that associated with obesity.”

If you want to improve not only your mental health but also your physical health, make connections with people. These four tactics can help with solopreneur loneliness.

1. Participate in online groups and communities.

Psychologists have found that the more people feel connected to a group, the more satisfied they are with their lives and the stronger their sense of purpose and security. You can make connections as a solopreneur by participating in online groups and communities. Even chatting with people through a computer screen is better than not talking to anyone for days on end.

Joining an online professional group might even get you valuable business advice and insights. For instance, if you own a web design business, you can search for online forums and groups on Facebook or LinkedIn that are specifically for web designers. Since the group is filled with like-minded individuals, you can ask questions, share ideas or get feedback from other members.

2. Work outside of your home.

Working from your home office everyday is isolating. For a change of scenery and the ability to interact with people face-to-face, consider working outside of your home once in a while. Try a coffee shop, restaurant or public library. You could even invest in a coworking space that will provide you with a real office environment where you can work alongside and mingle with other solopreneurs and freelancers.

You might even do your best work when working outside of your home. According to New Scientist, research has shown that a moderate level of ambient noise, like quiet chatter, the clattering of plates or the whir of a coffee machine, improves performance on creative tasks.

3. Attend conferences and networking events.

Attending conferences, workshops and networking events allows you to meet other professionals in your industry as well as boost your skills. You don’t need to travel or have a big budget for this — there are likely many events in or around your own city. Check out your local Chamber of Commerce or Small Business Development Center for details on local events. You can also use a tool like Meetup to find local meetups relevant to your industry. If none exists, start your own! Perhaps other solopreneurs in your area are feeling lonely too.

4. Use your interests and hobbies to connect.

Not everything has to be about business. Why not use your interests and hobbies to connect with other people? If you’re interested in fitness, join a group training class instead of hitting the gym by yourself. Enjoy painting? Go to a group painting class. Like reading novels? Join a book club.

Participating in a social activity unrelated to your business might even give you an opportunity to connect with people without thinking about your business for a while. It might also provide you with an outlet for your creativity or a way to destress. In fact, a study by Matthew J. Zawadzki revealed that “engagement in leisure has a wide range of beneficial health effects.” Participants in the study had more positive moods, less stress and lower heart rates when engaging in leisure than when not.

Just because you run your business by yourself doesn’t mean you should spend all your time alone. Use these tips to avoid loneliness as a solopreneur so you can grow your business and keep your spirits up in order to do the work you must to succeed.

Image credit: skynesher-GettyImages